Brand Corporate Identity: Task 2
18/09/23 - 09/10/23 / Week 3 - Week 7 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 2 LECTURES Lecture 3 Type Of Marks Logo - A contraction of the Greek word "logos," which means "logotype" - It is basically a trademark. - A logo can have several extensions, including combination marks, logomarks, and logotypes. Wordmark, also known as logotype - When the company name or initials are the focal point of a logo Brandmarks - Logos that function as icons or symbolic images Combination mark, often known as a signature. - Assigns a single logo to both logot...