Azriq Anwar Bin Saprudin 0353272

28/08/23 - 27/11/23 / Week 1 - Week 14 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Final Compilation LINKS Task 1: Breaking Brand Task 2: Logo Task 3: Brand Positioning & Applications Task 4: Brand Guideline INSTRUCTIONS SUBMISSIONS Task 1: Breaking Brand Fig 1.1 Task 1: Breaking Brand, Final Submission Task 2: Logo Fig 2.1 Task 2A: Logo Analysis, Final Submission Fig 2.2 Task 2B: Logo System, Final Submission Task 3: Brand Positioning and Applications Fig 3.1 Brand Positioning Slides, Final Submission Fig 3.2 Brand Applications Slides, Final Submission Task 4: Brand Guidelines Fig 4.1 Brand Guidelines, Final Submission REFLECTION Understanding about creating a brand from scratch was the knowledge that I gained from this module.  For me, the most enjoyable aspect of the work was coming up with concepts for the logo. It enabled me to explore my concept in a variety of ways. It t...

30/10/23 - 20/11/23 / Week 10 - Week 13 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 4 INSRUCTIONS Task 4: Brand Guideline Making a brand guidebook based on my previous work's logo, brand positioning, and brand applications is the aim of this task. Grids and Guides Fig 1.1 Guides and grids Fig 1.2 Guides Margins Fig 1.3 Margins Margi Top: 60pt Bottom: 60pt Left: 60pt Right 60pt Grids Gutter: 8pt Typesetting Headline: Karrik (35pt) Subheadline: Helvetica Bold (25pt) Body text: Helvetica Regular (17pt, leading 20pt) Progress Fig 1.4 Progress 1 Fig 1.5 Progress 2 Fig 1.6 Progress 3 SUBMISSION Fig 2.1 Final Submission, Brand Guidelines PDF FEEDBACK - REFLECTION I was able to hone my brand identity design skills with this task, an original brand identity that I had developed. The task forced me to determine what, depending on the brand, works best for that particular brand. I observed that everything contributes to the cr...

09/10/23 - 23/10/23 / Week 7 - Week 9 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 3 INSTRUCTIONS Task 3: Brand Positioning and Applications This task is to further conceptualize the brand and creating an identity for the brand. Brand Positioning Fig 1.1 Brand Positioning Slides Submission Applications For this part of the task, I looked online for mock-ups that I that would be suitable for the identity of the brand. Fig 2.1 Environmental Graphics Progress Fig 2.2 Digital Presence: Website Progress Fig 2.3 Stationery: Business Card Progress Fig 2.4 Collateral: Totebag Progress Fig 2.5 Stationery: Envelope Progress To view the applications in more detail, click here:  https://drive.google.com/drive/u/0/folders/1Eoz77arFStrFOysdUsyROBA-ecw3qtAw Fig 2.2 Brand Applications Slides Submission FEEDBACK - REFLECTION This task helped me gained the skills to conceptualize a brand that I had to come up with. At first it was qui...

18/09/23 - 09/10/23 / Week 3 - Week 7 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 2 LECTURES Lecture 3 Type Of Marks Logo - A contraction of the Greek word "logos," which means "logotype"  - It is basically a trademark.  - A logo can have several extensions, including combination marks, logomarks, and logotypes.      Wordmark, also known as logotype          - When the company name or initials are the focal point of a logo      Brandmarks          - Logos that function as icons or symbolic images      Combination mark, often known as a signature.          - Assigns a single logo to both logot...

28/08/23 - 11/09/23 / Week 1 - Week 3 Azriq Anwar Bin Saprudin / 0353272 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 1 LECTURES Lecture 1 Introduction Brand Corporate A crucial facet of graphic design that emphasizes a brand's aesthetic integrity. It is about creating an identity and is significant to business, marketing, and society. It stands for a bigger organization with the potential to develop into a global corporation. A mark, sign, or phrase that denotes, denotes, or is taken to denote a concept, an item, or a connection is referred to as a symbol. After that, it develops into a brand identity. Lecture 2 Brand What Is A Brand? - Originates from the Old Norse word "brandr," which meaning to burn.  - The phrase was often used to describe the custom of branding slaves or cattle.  - The phrase "a brand is not what you say...