Brand Corporate Identity: Task 4

30/10/23 - 20/11/23 / Week 10 - Week 13
Azriq Anwar Bin Saprudin / 0353272
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
Task 4


INSRUCTIONS


Task 4: Brand Guideline

Making a brand guidebook based on my previous work's logo, brand positioning, and brand applications is the aim of this task.

Grids and Guides

Fig 1.1 Guides and grids

Fig 1.2 Guides

Margins

Fig 1.3 Margins

Margi
Top: 60pt
Bottom: 60pt
Left: 60pt
Right 60pt

Grids
Gutter: 8pt

Typesetting
Headline: Karrik (35pt)
Subheadline: Helvetica Bold (25pt)
Body text: Helvetica Regular (17pt, leading 20pt)

Progress

Fig 1.4 Progress 1

Fig 1.5 Progress 2

Fig 1.6 Progress 3

SUBMISSION

Fig 2.1 Final Submission, Brand Guidelines PDF


FEEDBACK

-


REFLECTION

I was able to hone my brand identity design skills with this task, an original brand identity that I had developed. The task forced me to determine what, depending on the brand, works best for that particular brand. I observed that everything contributes to the creation of a brand. And I witnessed the significance of visual components in creating a brand identity. From aesthetic appeal to white spaces.
I discovered that the arrangement of design components plays a significant part in brand guidelines. Upon completing the interactive portion, I discovered how crucial it was for the user to be easily accessible. 

Comments

Post a Comment

Popular posts from this blog

Advanced Typography - Task 3: Type Exploration and Application

Image
 24/05/23 - 05/07/23 / Week 8 - Week 14 Azriq Anwar Bin Saprudin / 0353272 Advanced Typography / Bachelor of Design (Hons) in Creative Media Task 3: Type Exploration and Application LECTURES Lectures 1 to 5 in  Task 1 / Exercises: Typographic Systems & Type & Play   INSTRUCTIONS Task 3: Type Exploration and Application For this task, we were given the freedom to propose our own project. We were required to either research the usage of typeface in our field of interest or develop a typeface to address a challenge in that area. The final product would be the developed typeface used in whatever medium relevant to the problem being solved. Final Project Ideas Chosen Idea Revival Typeface Fig 1.1 Proposal, Week 9 (31/05/23) ...
Read more

Major Project

Image
25/09/24 - 08/01/25 / Week 1 - Week 15 Azriq Anwar Bin Saprudin / 0353272 Major Project / Bachelor of Design (Hons) in Creative Media Major Project INSTRUCTIONS Major Project In this module, the task was to work independently by tailoring content, which eventually will create an eventful and skillful design project.  To develop the ideas I have in mind, I consulted with my lecturer, Ms. Anis, on which ideas are preferably tailored for my interests and capabilities.  These were the ideas that I had in mind: An experimental hand drawn animation that progressively grows to become a product feature. A comic book style animation with typography enforced. Video game mock (?) Modern day mockery of leaders through hand drawn animation Magazine product line Current world events related graphics A musical promotion for a local band I was circling around the idea of the "modern day mockery of leaders......
Read more

Packaging and Merchandising Design - Task 1 - Exercises

Image
31.08.2022 - 07.12.2022 (Week 1 - Week 15) Azriq Anwar Bin Saprudin / 0353272 Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media  Exercises INSTRUCTIONS Exercise 1 - Packaging Design Case Study Our first exercise is to do a case study on an existing packaging design. We are to study the packaging's practicality, functionality, ergonomics and concept. Also to study its functions, forms, structure, and material. Furthermore, to study its target audience, design elements and how it lines up with the brand image of the packaging. EXERCISE 1 FINAL SUBMISSION Exercise 2 - Box Making  We have to choose 2 loose items and create a packaging out of it. The item size cannot exceed 300mm.  The loose items that I chose is a face wash and toothpaste. I did some sketches on the items. Fig 1.1 Item 1 and 2 Sketch EXERCISE 2 FINAL SUBMISSION
Read more