Brand Corporate Identity - Final Compilation

28/08/23 - 27/11/23 / Week 1 - Week 14
Azriq Anwar Bin Saprudin / 0353272
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
Final Compilation


LINKS

Task 1: Breaking Brand
Task 2: Logo
Task 3: Brand Positioning & Applications
Task 4: Brand Guideline

INSTRUCTIONS



SUBMISSIONS

Task 1: Breaking Brand

Fig 1.1 Task 1: Breaking Brand, Final Submission


Task 2: Logo


Fig 2.1 Task 2A: Logo Analysis, Final Submission

Fig 2.2 Task 2B: Logo System, Final Submission

Task 3: Brand Positioning and Applications

Fig 3.1 Brand Positioning Slides, Final Submission

Fig 3.2 Brand Applications Slides, Final Submission

Task 4: Brand Guidelines

Fig 4.1 Brand Guidelines, Final Submission


REFLECTION

Understanding about creating a brand from scratch was the knowledge that I gained from this module. For me, the most enjoyable aspect of the work was coming up with concepts for the logo. It enabled me to explore my concept in a variety of ways. It turned out to be easier than I had anticipated to sort through the logos after I had sketched out all of my ideas. I found researching logos to be a fascinating task. I learn more in-depth information about the logos I am familiar with. Additionally, I think that coming up with ideas for the logos gave me more freedom to envision what a brand might look like. 

I was able to develop the ability to conceptualize a brand that I had to come up with thanks to this module. Working around the brand was first pretty challenging because I had to figure out how to make it even more expansive than it needed to be. Then, in an effort to raise awareness and introduce the brand to the majority of the public, I focused more on the natural side of things. My goal was to create a brand that all people could relate to. When I first came up with this idea for a brand, I assumed that the target market would be fans of art or music, but in the end, anyone could interact with the brand. 

I was able to refine my brand identity design abilities. I had to decide what, depending on the brand, is most effective for that specific brand because of the task. Everything, I've noticed, plays a part in building a brand. And I saw firsthand how important visual elements are in forging a brand's identity. from white spaces to aesthetic appeal. I found that brand guidelines are heavily influenced by the placement of design elements. After finishing the interactive section, I realized how important it was that the user be in easy reach. 

Comments

Post a Comment

Popular posts from this blog

Advanced Typography - Task 3: Type Exploration and Application

Image
 24/05/23 - 05/07/23 / Week 8 - Week 14 Azriq Anwar Bin Saprudin / 0353272 Advanced Typography / Bachelor of Design (Hons) in Creative Media Task 3: Type Exploration and Application LECTURES Lectures 1 to 5 in  Task 1 / Exercises: Typographic Systems & Type & Play   INSTRUCTIONS Task 3: Type Exploration and Application For this task, we were given the freedom to propose our own project. We were required to either research the usage of typeface in our field of interest or develop a typeface to address a challenge in that area. The final product would be the developed typeface used in whatever medium relevant to the problem being solved. Final Project Ideas Chosen Idea Revival Typeface Fig 1.1 Proposal, Week 9 (31/05/23) ...
Read more

Major Project

Image
25/09/24 - 08/01/25 / Week 1 - Week 15 Azriq Anwar Bin Saprudin / 0353272 Major Project / Bachelor of Design (Hons) in Creative Media Major Project INSTRUCTIONS Major Project In this module, the task was to work independently by tailoring content, which eventually will create an eventful and skillful design project.  To develop the ideas I have in mind, I consulted with my lecturer, Ms. Anis, on which ideas are preferably tailored for my interests and capabilities.  These were the ideas that I had in mind: An experimental hand drawn animation that progressively grows to become a product feature. A comic book style animation with typography enforced. Video game mock (?) Modern day mockery of leaders through hand drawn animation Magazine product line Current world events related graphics A musical promotion for a local band I was circling around the idea of the "modern day mockery of leaders......
Read more

Packaging and Merchandising Design - Task 1 - Exercises

Image
31.08.2022 - 07.12.2022 (Week 1 - Week 15) Azriq Anwar Bin Saprudin / 0353272 Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media  Exercises INSTRUCTIONS Exercise 1 - Packaging Design Case Study Our first exercise is to do a case study on an existing packaging design. We are to study the packaging's practicality, functionality, ergonomics and concept. Also to study its functions, forms, structure, and material. Furthermore, to study its target audience, design elements and how it lines up with the brand image of the packaging. EXERCISE 1 FINAL SUBMISSION Exercise 2 - Box Making  We have to choose 2 loose items and create a packaging out of it. The item size cannot exceed 300mm.  The loose items that I chose is a face wash and toothpaste. I did some sketches on the items. Fig 1.1 Item 1 and 2 Sketch EXERCISE 2 FINAL SUBMISSION
Read more