Brand Corporate Identity: Task 1

28/08/23 - 11/09/23 / Week 1 - Week 3
Azriq Anwar Bin Saprudin / 0353272
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
Task 1

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LECTURES

Lecture 1

Introduction

Brand Corporate

A crucial facet of graphic design that emphasizes a brand's aesthetic integrity. It is about creating an identity and is significant to business, marketing, and society. It stands for a bigger organization with the potential to develop into a global corporation. A mark, sign, or phrase that denotes, denotes, or is taken to denote a concept, an item, or a connection is referred to as a symbol. After that, it develops into a brand identity.

Lecture 2

Brand

What Is A Brand?

- Originates from the Old Norse word "brandr," which meaning to burn. 
- The phrase was often used to describe the custom of branding slaves or cattle. 
- The phrase "a brand is not what you say it is, it is what they say it is" now refers to more than simply - -visual identity or "slapping a logo onto something". 
- It has to do with the perception that others have of you in society. 
- In essence, it has to do with taking ownership of your company's ideals and its goods. It is how people view you in society.

Brand Identity

- It's an instinct. The visual identity that helps to manage the message or image.

- The image or messaging connected with the product, organization, person, etc. 

- The totality of all the components that a business develops to provide the best image to its customers

- It is distinct from Branding and brand perception

- Makes reference to the marketing strategy of actively creating a unique brand.

- It is the process and act of creating a brand.

Branding

- Actively shapes a brand in customers' thoughts, giving significance to an organisation, corporation, etc.

- A plan created by businesses to make it easier for customers to recognise and experience their brand

- Motivates customers to select their goods over rivals'

- The act of appropriating and forming an image in the minds of consumers

- Produces a recognisable and permanent mark.

- May be accomplished by:

    - Brand Definition: Goals, Principles, and Promise

    - Brand Positioning Statement: a description of your brand's mission, goals, and advantages.

    - Brand Identity: name, diction, and visual identity (logo, colours, font, etc.) design.

    - Communications and Advertising: TV, radio, websites, billboards, mobile applications, etc.

    - Product Design: How your items seem and feel.

- In-store Experience and Customer Service: How You Treat Customers and The Look & Feel Of The Store 

- Sponsors and Partnerships: Who You Want To Represent You Or Collaborate With 

- Workspace Experience and Management Style

-Pricing Policy

- Benefits of branding include helping you stand out in a crowded market, giving you credibility, and enabling you to charge what you're worth. It also encourages client loyalty and recommendations.

    - Demonstrates consistency 

    - Draws in your intended target market

    - Saves you time and money and boosts your trust in your company. 

    - Makes it simpler to launch new goods and services thanks to established branding.

    - A concrete plan for moving forward

Designers Role In Branding

- Plays a significant part in developing a brand 

- Works with others to give the brand a voice and a shape 

- Develops the brand's visual identity and brand guidelines/program to create the brand's face

- Give the content, strategy, and message shape. 

- Level up the brand and help it flourish by identifying what makes them unique or superior.

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INSTRUCTIONS

Task 1: Breaking Brand

Research

Fig 1.1 Uniqlo Brand Analysis Research

Uniqlo was the brand that was decided very quickly as it was a brand that I liked very much and a brand that I associated with the most than other brands. The research was split equally and fairly.

Final Submission

Fig 1.2 Uniqlo Brand Analysis Research Final Submission

After the research was done. Then starts the process of putting the information onto individual slides. 

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FEEDBACK

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REFLECTIONS

Experience

Looking for the information needed for the research was quite fast due to the fact that Uniqlo was a very established brand to begin with. Due to it being a group task, splitting the task for research was easy. But, putting the information onto the slides was harder than I thought it would be and took some time. 

Observations

Diving into research about a brand that very much like was something interesting because you get to know more about the brand. 

Findings

As simple as it founds, it wasn't simple. Lots of extensive research was needed to be done. To be a designer, there's much more aspects to look at than I initially thought.