Brand Corporate Identity: Task 3

09/10/23 - 23/10/23 / Week 7 - Week 9
Azriq Anwar Bin Saprudin / 0353272
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
Task 3


INSTRUCTIONS


Task 3: Brand Positioning and Applications

This task is to further conceptualize the brand and creating an identity for the brand.

Brand Positioning

Fig 1.1 Brand Positioning Slides Submission


Applications

For this part of the task, I looked online for mock-ups that I that would be suitable for the identity of the brand.

Fig 2.1 Environmental Graphics Progress

Fig 2.2 Digital Presence: Website Progress

Fig 2.3 Stationery: Business Card Progress

Fig 2.4 Collateral: Totebag Progress

Fig 2.5 Stationery: Envelope Progress

To view the applications in more detail, click here: https://drive.google.com/drive/u/0/folders/1Eoz77arFStrFOysdUsyROBA-ecw3qtAw


Fig 2.2 Brand Applications Slides Submission


FEEDBACK

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REFLECTION

This task helped me gained the skills to conceptualize a brand that I had to come up with. At first it was quite difficult to work around the brand because I had to figure out how to further expand how the brand needed to look like. I then emphasized more on the nature side of things to create awareness and also to get the majority of the public to get to know the brand. I wanted to make a brand that everyone can experience. 

When I first thought of this brand, I figured the target audience would have been art people or music people but in the end, the brand could be created to have any kind of people to interact with the brand. Conceptualizing a brand is good practice and skill to gain to have the exploration of your brand, to see where the brand can go.

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