Creative Brand Strategy - Task 1A & 1B
22/04/23 - 12/05/23 / Week 1 - Week 4 Azriq Anwar Bin Saprudin / 0353272 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media Task 1A & 1B: Case Study and Campaign Proposal INSTRUCTIONS Week 1 - 2 Task 1A - Case Study Notes and requirements: In-depth visual strategies - to build every aspect of the visuals to justify the brand strategically. Rebranding Campaign 1. Identifying its brand strategy - Objective -- What you want to achieve/goals - Purpose -- Why you do it/reasons - Vision -- Dream - Mission -- How to get there -> 2. Understanding its brand experience 3. Reviewing its key visuals and the applications Key visuals - Typo - Logo - Color palette - Visual palette Talk about how the elements complime...