Creative Brand Strategy - Task 2A & 2B
22/04/23 - 12/05/24 / Week 1 - Week 6 Azriq Anwar Bin Saprudin / 0353272 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media Task 2A & 2B - Ideation & Design Direction INSTRUCTIONS Task 2A: Ideation This task is aimed to come up with key visuals and ideas. The Task 1B campaign proposal's customer journey map will be in relation to the ideation. Furthermore, to state a campaign name, goals that I want to achieve, come up with the applications that will be necessary: e.g. website, social media, packaging. Also, to find the suitable references for each application, have a rough idea on how it would look like, and to describe the details of the applications. Campaign Name: Crunch Off Guilts Tagline: Snack without apology! Key message: Experience guilt-free indulgence with the perfect collaboration between Pocky and Calli ice cream, where delicious treats meet wholesome ingredients for a healt...