Advanced Typography - Task 3: Type Exploration and Application

 24/05/23 - 05/07/23 / Week 8 - Week 14
Azriq Anwar Bin Saprudin / 0353272
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 3: Type Exploration and Application

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LECTURES

Lectures 1 to 5 in Task 1 / Exercises: Typographic Systems & Type & Play 

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INSTRUCTIONS

Task 3: Type Exploration and Application

For this task, we were given the freedom to propose our own project. We were required to either research the usage of typeface in our field of interest or develop a typeface to address a challenge in that area. The final product would be the developed typeface used in whatever medium relevant to the problem being solved.

Final Project Ideas

Chosen Idea

Revival Typeface

Fig 1.1 Proposal, Week 9 (31/05/23)

The idea was to revive vernacular typefaces. These typefaces can usually be found at old shops, hotels and offices from around the whole of Malaysia. Since these typefaces have limited characters, the idea was to recreate the typeface and later on be slightly modified. The purpose of it was to be applied on modern signages.

Typeface Process

Fig 2.1.1 Grid System, Week 10 (07/06/23)

I created this grid system to in order to have a consistent typeface throughout the process.

Fig 2.1.2 Typeface Process, Week 11 (14/06/23)

Fig 2.1.3 Typeface Process, Week 11 (14/06/23)

Fig 2.1.4 Typeface Process, Week 12 (21/06/23)

Fig 2.1.5 Typeface Process, Week 12 (23/06/23)

Fig 2.1.6 Number 4 Typeface Process, Week 12 (23/06/23)

Final Typeface

Fig 2.2.1 Final Typeface, Week 14 (05/07/23)

I had a bit of a problem keeping the consistency of the lowercase of the typeface but eventually I figured it out by having the top part of the typeface the same thickness as the uppercase letters.

FontLab Process

Fig 2.3.1 Transferring to FontLab 7, Week 14 (05/07/23)

Fig 2.3.2 FontLab Process, Week 14 (05/07/23)

Fig 2.3.3 FontLab Process, Week 14 (05/07/23)

Fig 2.3.4 FontLab Process, Week 14 (05/07/23)

Typeface Presentation Process

Fig 2.4.1 Typeface Presentation Process, Week 14 (06/07/23)

Typeface Presentation

Fig 2.5.1 Typeface Presentation 1, Week 14 (06/07/23)

Fig 2.5.2 Typeface Presentation 2, Week 14 (06/07/23)

Fig 2.5.3 Typeface Presentation 3, Week 14 (06/07/23)

Fig 2.5.4 Typeface Presentation 4, Week 14 (06/07/23)

Fig 2.5.5 Typeface Presentation 5, Week 14 (06/07/23)

Fig 2.5.6 Typeface Presentation 6, Week 14 (06/07/23)

Fig 2.5.7 Typeface Presentation 7, Week 14 (06/07/23)

Fig 2.5.8 Typeface Presentation 8, Week 14 (06/07/23)

Application

Fig 2.6.1 Signage Typeface Application, Week 14 (07/07/23)

Fig 2.6.2 Totebag Typeface Application 2, Week 14 (07/07/23)

Fig 2.6.3 Lightbox Signage Typeface Application 3, Week 14 (07/07/23)

Fig 2.6.4 Poster Typeface Application 4, Week 14 (07/07/23)

Fig 2.6.5 Direction Signage Typeface Application 5, Week 14 (07/07/23)

Final Submission

Fig 2.7.1 Final Task 3: Type Exploration and Application - PDF, Week 14 (07/07/23)

Link to OTF font file: https://drive.google.com/file/d/1iWu4c0o1bf3P_-kKS7d5v_IEpLPoDUyf/view?usp=sharing

Link to TTF font file: https://drive.google.com/file/d/1hGpXdrteqlmmRuyJAhWc7Bk8YA4Pok9X/view?usp=sharing

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FEEDBACK

Week 14

Specific feedback: Have the top part of the lowercase the same thickness as the same as the uppercase letters.

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REFLECTION

Experience

I like this task because I had the freedom to go in any direction that I want. It was both enjoyable and very challenging. This is my first time as well, designing a whole typeface.

Observation 

I observed that creating vernacular typeface was relatively fun. Because its a vernacular typeface, I took the elements from the referenced typeface and modified it have a modern and vintage look.

Findings

Making a typeface is not easy. It's like you have to build a puzzle and trying to figure out which parts goes where.  Because it feels like a puzzle, it was satisfying when all the puzzles are connected. 

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FURTHER READING

Fig 3.1 The Viggeli Canon by Massimo Vignelli

Pages 80-83

Layouts

Fig 3.2 Layouts (Pages 82-83)

Different layout specifications apply to every type of publishing. However, it is unavoidable that the layouts will convey the designer's vision. The designer's job is to go through the photographs to choose those that best capture the spirit of the material and have the potential to become an icon. Most publications are made up of text, images, and subtitles.