Design Research Dissertation - Final Compilation

03/04/23 - 08/07/23 / Week 1 - Week 14
Azriq Anwar Bin Saprudin / 0353272
Design Research Dissertation / Bachelor of Design (Hons) in Creative Media
Final Compilation

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INSTRUCTIONS

Assignment 1: Draft Submission

Assignment 2: Final Dissertation

Assignment 2: Visual Design Publication

https://online.fliphtml5.com/cwpnl/povu/#p=1


Assignment 3: Research for Article Publication

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FEEDBACK

Week 2

- Add in the research problem and research questions at the top of the document to clearly remind the reader what the discussion will be about.

- Start writing about the discussion that should consist of background of packaging design, elements of packaging design.

- Discussion about functionality and aesthetics in packaging design. 

- Discussion of balance between functionality and aesthetics in packaging design.

- Revisit the quantitive survey to review the respondents' answers to support the discussion on functionality and aesthetics.

- Use primary and secondary data to support the discussion.

Week 3

- Add citation to the secondary research

- Separate the discussion index for:

a. Intro Background of packaging design, elements of packaging design

b. Functionality in packaging design (Cereal and Pasta packaging)

c. Aesthetics in packaging design (Cereal and Pasta packaging)

d. Balance between functionality and aesthetics in packaging design

-Elaborate more on the functionality and aesthetics in cereal and pasta packaging. Relate them with the packaging designs that I've already selected during my quantitative survey.

-Cite from the survey and visual analysis

-Reword sentences to make it more sense

-Refer back to the survey to help guide the discussion

-Also, add in subindexes to specify more on the context. 

Under Functionality in packaging design (Cereal and Pasta packaging)

5.2.1 Protection

5.2.2 Convenience

5.2.3 Aesthetic Appeal

5.2.4 Information

5.2.5 Sustainability

Week 7

- Take out guidelines e.g. "RQ1" in the sub headings when submitting the work.

- Explain about the research questions.

- Sum up what it means in terms of functionality and aesthetics referring to the respondents' answers in the survey. 

- Fix the citations.

- Recap RQ1 in 5.2 Functionality in cereal and pasta packaging, as well as explain how the discussion will be conducted (what data will you use to conduct the discussion)

- All images should start with Fig 5

- Add secondary research to support the respondents' answers.

- Compare 1 or 2 packagings in The balance between design functionality and aesthetics in packaging design.

Week 9

For Idea 1

- Change the Roboto Mono font to Montserrat.

- Use the contrasting colours and complementary colours. By doing so, balance it with clean layouts in terms of the typeface I used and in terms of the alignment of the text. 

For Idea 2

- The type of visuals need to have consistency.

- The typeface for the headings need to have a rounder typeface to have a better contrast with the body text typeface.

Go for the first idea.

Week 12

- The "and", put it next to the functionality for the cover page. The colour box, but it in between the title and my name. Stretch it out until it is aligned with the title.

- In the imprint page, add the date of submission next to March 2023 Semester. Have the same spacing for all the info. Change the purple box into an image.

- Change the Azriq Anwar Bin Saprudin to Azriq Anwar.

- Change the solid colours and add colour bars to compliment the headings and body texts.

- For the individual chapter title page, have different subtle designs using the colour bars. 

- Change the photo on the cover page into a more contemporary look.

Week 13

- Fix citations.

- At the end of problem statement, clarify the research questions and research objectives.

- Simplify the explanation of the survey and justify the sections of the questions.

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REFLECTION

Experience

I had a hard time understanding what precisely we were required to accomplish for analysis and discussion at the beginning of this module. Since this is a development of the methodology research, I was also pretty overwhelmed but also knew what to accomplish. The visual design publication was the section of the module that I found most challenging. 

Observation

To work around this module, the help of Dr. Jinchi's feedback helped a lot. I had done quite well and lived up to my own expectations on where I thought I would be in this module. 

Findings
I learned quite a lot on packaging design in the end, and found them more interesting than I had interest of, before I conducted this research. Packaging design opens up my eye on how technical every aspect of the elements can be.