Azriq Anwar Bin Saprudin 0353272

22/04/24 - 12/05/24 / Week 1 - Week 14 Azriq Anwar Bin Saprudin / 0353272 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media Final Compilation LINKS Task 1A & 1B - Case Study and Campaign Proposal Task 2A & 2B - Ideation & Design Direction Task 3 - Campaign Branding INSTRUCTIONS SUBMISSIONS Task 1A - Case Study Fig 1.1 Task 1A - Case Study, Final Submission Task 1B - Campaign Proposal Fig 2.1 Task 1B - Campaign Proposal, Final Submission Task 2 - Ideation & Design Direction Fig 3.1 Task 2 - Ideation & Design Direction, Final Submission Task 3 - Campaign Branding Fig 4.1 Task 3 - Campaign Branding, Final Submission REFLECTION This module helped me a lot on my understanding of branding and experimenting on the ideas I think wasn't going to work but did. At first it was frustrating because I couldn't lock on an idea of what k...

2705/24 - 26/07/24 / Week 6 - Week 14 Azriq Anwar Bin Saprudin / 0353272 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media Task 3 - Campaign Branding INSTRUCTIONS Task 3 - Campaign Branding After coming up with the ideation and design direction in Task 2A and 2B, now its the process of execution the visual identity and apply the designs onto applications, eventually placing them onto a presentation deck.  Campaign Name Crunch Off Guilts Tagline Snack without apology! Key Message Experience guilt-free indulgence with the perfect collaboration between Pocky and Calli ice cream, where delicious treats meet wholesome ingredients for a healthier snacking experience. With a focus on using natural sweeteners, avoiding artificial preservatives, and crafting snacks that leave you feeling satisfied and energized, Pocky x Calli offers a guilt-free alternative to traditional indulgences. Join us in r...