Digital and Social Media Communication

06/04/23 - 06/06/23 / Week 1 - Week 14
Azriq Anwar Bin Saprudin / 0353272
Digital and Social Media Communication / Bachelor of Design (Hons) in Creative Media
Project Compilation



INSTRUCTIONS


GROUPMATES
Azriq Anwar Bin Saprudin 0353272
Adriel Fortino Phietappa 0351680
Evander Clay 0350655
Christie Angelica Bakhary 0350655

TASK 1: Social Media Analytics
As a group, we were tasked to analyse data from Google Merchandise Store. From there, we choose the data that is intriguing to us.

Fig 1.1 Final Task 1: Social Media Analytics - Week 4 27/04/23


TASK 2: Content Ideation
As a group, same group as for Task 1, we need to find a local client/brand and propose ideas on managing their social media platform. We then proceeded to do some research and contacted a number of them. Eventually, a skincare brand called Kyut Skin reached back to us for the project. We were also tasked to do a planning sheet and for the designs, we had to work with the client's aesthetics and guidlines.


Fig 2.1 Meeting Agenda and Script, Week 6 11/05/23


Fig 2.2 Final Task 2: Content Ideation, Week 6 11/05/23

Task 3: Content Planning 



Fig 3.1 Instagram Feed Content in Google Sheets, Week 5 04/05/23

Fig 3.2 Instagram Video Content in Google Sheets, Week 5 04/05/23

Fig 3.3 May and June Content Calendar, Week 5 04/05/23

Final Project

Content Design and Submission

Finished with the content planning, we proceeded to start designing our content and make them according to Kyut Skin's guidelines. 

The total contents we did were 24 postings and 6 videos, so each of us had to do 6 posts and 2 videos.

Fig 4.1 In Depth on Kyut Skin's Products - Post #5, Week 8 27/05/23


Fig 4.2 A Day In Life with Kyut Skin's Sunscreen Stick - Post #6 Week 9 29/05/23


Fig 4.3 Kyut Skin Spotify Playlist - Post #9 Week 9 03/06/23


Fig 4.4 Lifestyle - Post #11 Week 10 07/06/23


Fig 4.5 Throwback on Kyut Skin - Post #20 Week 12 23/06/23


Fig 4.6 Real Customers, Real Results - Post #24 Week 13 01/07/23



Fig 4.7 Final Project - Week 14 06/07/23



REFLECTION

Experience
Doing the work on this module was rather fun and interesting as we get to work with a client on helping them out with ideas to create content. A new experience for me is the content planning as I never had to do that before when I had to work on a project before. 

Observation
I observed that the process of having organised planning sheets and timelines was a very good way to work along a project.

Findings
I found that this module was very helpful personally for me, because I sometimes illustration/animation work that's required to go through these kind of processes. 

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