Advanced Typography - Task 2: Key Artwork and Collateral

03/05/23 - 24/05/23 / Week 5 - Week 9
Azriq Anwar Bin Saprudin / 0353272
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 2: Key Artwork and Collateral

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LECTURES

Lectures 1 to 5 in Task 1 / Exercises: Typographic Systems & Type & Play 

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INSTRUCTIONS

Task 2A: Key Artwork

We are tasked to design a key artwork by using our names, initials or part of our names. This needs to act like a logo and an artwork at the same time. Once the key artwork is made, it will then be used on collaterals which will be done in Task 2B.

1. Sketches

Fig 1.1 First sketches taken from sketchbook, Week 5 03/05/23

I attempted quite a number of ideas on monograms revolving around my initials, which is 'AA'. Most of which being in a form of thin strokes.

Fig 1.2 First attempt on digitization, Week 5 03/05/23

Fig 1.3 Sketches for "AZQ" #1 & #2, Week 05/05/23

Fig 1.4 Sketches for "AZQ" #3 & #4, Week 5 06/05/23

Fig 1.5 Digitization of sketches on Illustrator, Week 6 07/05/23  

After some feedback, instead of the initial only being "AA", I started coming up with ideas that revolves around some letters that was "AZQ" from my first name which is Azriq. 

Fig 1.7 Digitization attempt, Week 6 11/05/23

Fig 1.8 Refining Key Artwork, Week 6 13/05/23

Final Submission

Fig 1.9 Final Artwork JPG, Week 6 13/05/23

 

Task 2B: Collateral

Final Key Artwork Submission

Colour Palette

Fig 2.1 Final Key Artwork with Colour JPG, Week 7 18/05/23

Fig 2.2 Final Key Artwork with Colour, Week 7 18/05/23

Fig 2.3 Final Key Artwork with Colour, Week 7 18/05/23

Fig 2.4 Key Artwork Colour Palette, Week 7 18/05/23

Animation

Fig 2.5 Final AZQ Animation GIF, Week 7 18/05/23

Collaterals

Fig 2.6 Final AZQ Cap JPG, Week 7 18/05/23

Fig 2.7 Final T-Shirt Design (Front), Week 7 18/05/23

Fig 2.8 Final T-Shirt Design (Back), Week 7 18/05/23

Fig 2.9 Final Sketchbook, Week 7 18/05/23

Fig 2.10 Final Business Cards, Week 7 18/05/23

Fig 2.11 Final Poster Design, Week 7 18/05/23

AZQ Instagram

Fig 2.12 Screenshot of Instagram Feed, Week 7 18/05/23

Fig 2.13 Final Task 2 - PDF, Week 7 18/05/23

IG Handle: a4z2q

Link: https://www.instagram.com/a4z2q/

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FEEDBACK

Week 5

General Feedback:

a. For the "azriq": Space out the lettering as the readability for other people reads it as "aziq" or "ariq" instead.

b. Overall, play around more on the texture of the strokes to convey the "raw-ness" of the letters.

c. From row 2, column 3: The logo is nice but need to make it more raw.

d. For the 4th logo from the 3rd row: Add more texture to the logo.

Week 6

Specific Feedback:

For Design 1: Make the letter A more clearer.

For Design 4: Straighten the letters on the baseline. Make the letters Z and Q more clearer. The concept is good but need to figure out the rationale/personality.

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REFLECTION

Experience

Doing Task 2A was very fun as you get to experiment making a key artwork using the letters from our names. From "Azriq", I specifically used only 3 letters which were "a", "z" and "q".

Observation

The challenging and interesting part of this task was to have an "identity" for yourself. I came up with a lot of different designs that could fit my aesthetic and when I took a step back, some of them had some similarities. From there, I started to work around those options and try to make it aesthetically fit my identity and most importantly, is readable.

Findings

Doing this task was a really good way on knowing your identity and what kind of direction you want to go as a designer, brand, etc. I'd say it benefits a lot.

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FURTHER READING

Fig 3.1 The Viggeli Canon by Massimo Vignelli

Pages 48-52

Grid For Books

Fig 3.2 Grid For Books (Page 50)

The grid offers structure and coherence from cover to cover when it comes to book design.

A picture book's grid may have several columns and subcolumns, depending on the content, to properly organize the material. The size of the book will be decided initially, in accordance with its content. According to the best approach to present the information, a book with square illustrations will be square, and a book with rectangular illustrations will be either rectangular or oblong.